“For me, one of the aspects that sets TOOP+TOOP apart is our team. Our experienced sales team are always there front and centre, but they’re supported by our in-house marketing and concierge teams, as well as the backing of our world-class technology and powerful buyer database. It all adds up to a smooth and successful experience.”
Genevieve Toop, CEO Sales and Marketing
Our Story
When TOOP+TOOP first emerged nearly 40 years ago, we wanted to do more for our clients. We wanted to achieve better sales results, through our bespoke marketing and the intelligent market insights of our team.
We invested in new technology and built the most powerful database in the industry. But more than anything we paid attention to detail, doing the right thing and working both smarter and harder to get the right results.
That drive to be the best and continually evolve for our clients still burns strong.
We blend thoroughly modern ways of working with a team of unrivalled experience. We’re confident about achieving more for you, while still remaining humble. We represent the best homes Adelaide has to offer while being approachable and personable.
“For me, what makes TOOP+TOOP unique is that we play the long game. We always try to do more for our clients and achieve the best results for them. But what really matters is giving everyone amazing service, whether they are a vendor, a buyer, a landlord or a tenant. We hope people become TOOP+TOOP customers for life.”
Bronte Manuel, Owner/Director of Residential Sales
“For me, what makes TOOP+TOOP a leader in real estate is the way we innovate through the combination of creativity and technology. The technology we’ve created makes life easier for our tenants and landlords, allowing us to spend more time managing properties better and talking to our landlords and tenants.”
Suzannah Toop, CEO Property Investment
Our Foundations
1985
When Anthony and Sylvia Toop established TOOP+TOOP from their home in
Toorak Gardens almost 40 years ago, they were determined to create the
best real estate company in the country.
More than three decades of industry awards is clear proof that they
succeeded in that mission.
From the first home TOOP+TOOP sold in St Peters in 1985 to today, the
company’s fundamental focus has never changed – to do more for our
clients so they can achieve a premium outcome.
Defining moments in our journey
1987
Anthony + Sylvia quickly outgrew the start up phase, and established TOOP+TOOP’s headquarters with the purchase of 23 The Parade, Norwood.
A space that quickly transcended its role as an office to become a community hub for real estate innovation.
Leading community education in a pre internet era
1990
In a pioneering move for community education, Anthony collaborated with Adelaide's #1 talk-back radio station, FIVEaa, to establish the first Real Estate Radio Show on commercial radio.
Our Real Estate Radio show set the standard for transparency and expertise in the market and continues to air to this day.
Creating our hub for rapid growth
1998
TOOP+TOOP was growing quickly, so we needed more room. In 1998, Anthony and Sylvia expanded our Norwood head office with two key acquisitions: 25 The Parade and 1 Eastry Street.
These properties were combined to create what we now call the TOOP+TOOP Hub, a large campus style space that to this day is a key drawcard for why our team love to work from our Norwood office.
From the first home TOOP+TOOP sold in St Peters in 1985 to today, the
company’s fundamental focus has never changed – to do more for our
clients so they can achieve a premium outcome.
Australia's first real estate website. A milestone in accessibility
2002
In 2002, TOOP+TOOP broke new ground by establishing an Innovation Lab, bringing on web developers at a time when the profession was nascent.
Launching Australia's first real estate website, we aimed not just to adopt technology, but to better serve our community through increased accessibility and transparency.
The website and lab were not just milestones; they were statements of our ongoing commitment to enriching the customer experience through innovation.
Pioneering video marketing in Australian real estate
2008
In 2008, TOOP.TV revolutionised Australian real estate by pioneering video marketing. This move, rare even among Australian businesses, significantly elevated property presentation and consumer engagement.
The platform showcased properties in a visually compelling way while offering valuable information to the community. It set a new standard for accessible and engaging real estate marketing, benefiting both buyers and sellers.
A Continued Legacy of Excellence
2012
In a significant chapter for the company, Genevieve and Suzannah Toop stepped into leadership roles, each specializing in different aspects of the business.
Genevieve, enriched by her international experience in marketing, took the helm of Sales and Marketing. Suzannah, with her background in Law and Commerce, led the Property Management division.
Their ascension was more than just a family affair; it represented a strategic transition and marked the first step in TOOP+TOOP's succession plan.
Setting industry standards for employee well-being
2013
In 2013, TOOP+TOOP inaugurated its Wellness Centre at our head office, signalling a revolutionary commitment to holistic employee well-being.
Evolving over the years, the centre now offers 24/7 gym access and features lunchtime classes led by specialised trainers and nutritional guidance from a dedicated nutritionist.
This enduring initiative continues to bolster work-life balance, enhance team productivity, and cement TOOP+TOOP's reputation as a forward- thinking and compassionate employer.
A History of excellence. From local distinction to national recognition
2013-TODAY
TOOP+TOOP is among the most recognised real estate agencies in Australia, with the most extensive history of wins at the State and National Excellence Awards from both the Real Estate Institute of South Australia and the Real Estate Institute of Australia.
These awards cover a diverse range of categories and have led to our multiple inductions into the REIA Hall of Fame. We view these honors not as an endpoint, but as a testament to our team's dedication and the continued support from our community.
For a comprehensive overview, View our complete list of awards.
Modernising South Australian auctioneering
2014
In 2014, Bronte Manuel made a lasting impact by becoming the youngest-ever winner of South Australia's Golden Gavel Auctioneering Championships.
This wasn't just a personal accolade; it was a transformative moment for TOOP+TOOP's auctioneering practices.
Bronte's fresh approach and skill in both auctioneering and negotiation breathed new life into our methods, modernising our auction services and setting a new standard for the industry.
Bronte Manuel redefines excellence in South Australian auctioneering
2018
In 2018, Bronte Manuel won his fourth consecutive REISA Auctioneering Championship, an individual accomplishment that had a broad impact.
His consistent excellence in auctioneering and negotiation not only elevated the profile of TOOP+TOOP but also translated into superior service and record-breaking sales for our clients.
This milestone exemplified how individual expertise can uplift the collective performance and client satisfaction within our sales team.
A historic handover
2019
Marking a significant milestone in TOOP+TOOP's history, ownership fully transitioned to Genevieve, Bronte, and Suzannah, completing the final stage of TOOP+TOOP's succession plan.
While adhering to the core principles that have consistently ranked us as Australia's #1 Real Estate agency, this pivotal shift not only preserved but also strengthened our brand's esteemed legacy.
It set the stage for continued leadership and innovation in the real estate industry well into the future.
Unprecedented Sales Growth
2020
Our Sales Team surpassed our long-standing company records, achieving unprecedented levels of growth in value of property sold in consecutive months—a testament to our commitment to deliver exceptional results for our clients.
A fresh look for our timeless promise: Expect More
2021
In 2021, our brand evolution signified more than a new logo—it was a renewed commitment to our clients and community. With input from our team, past clients and our wider community about what TOOP+TOOP means to them, we crafted our "Expect More" stance, reflecting our dedication to unparalleled care, service, and results, marking a proud chapter in our legacy.
More than three decades of industry awards is clear proof that they
succeeded in that mission.
From the first home TOOP+TOOP sold in St Peters in 1985 to today, the
company’s fundamental focus has never changed – to do more for our
clients so they can achieve a premium outcome.
Our Awards
TOOP+TOOP is South Australia’s most-awarded real estate agency, with an unmatched string of both state and national plaudits.
It is the only agency in Australia to be inducted into the Real Estate Industry of Australia’s Hall of Fame in multiple categories – residential sales, innovation and communication.
We would love to hear from you
Call us on 08 8362 8888 or email on enquiries@toop.com.au
Our team of agents are here to guide you on your real estate journey.