Hot result highlights market strength

A West Croydon home – the first sold at auction by Toop&Toop since coronavirus restrictions were eased - has reinforced the resilience of the Adelaide property market.

Despite some media reports of a local real estate slowdown, the three-bedroom home, sited on just under 700m2, proved hugely popular during its pre-auction campaign before selling well beyond vendor expectations.

Built in 1960 and just a short walk from Croydon’s boutique Queen Street café strip, the property was listed off-market earlier in the year.

The vendors had been hesitant to publicly list the home because of some perceived uncertainty in the marketplace because of COVID-19.

But, following the advice of Sales Partner Thomas Crawford, they agreed to an auction campaign which ultimately proved a winning move.


“I told the vendors to not be swayed by what they’d been hearing in the media and that it was actually a very good time to be selling,” Crawford said.

“Everything I’d been seeing in the area told me that this home would be hot property and, thankfully, that proved to be the case.

“It was a very short public campaign – less than three weeks – and we had really strong interest from the first day of inspections.”

That level of interest carried through to auction day, the property selling under the hammer to the call of Toop&Toop Director of Residential Sales, Bronte Manuel.

“It was an outstanding result and both the buyer and seller were thrilled,” Crawford said.

“We proposed an aggressive marketing campaign and the vendors were happy to follow our lead. It definitely paid off.”

Crawford said, despite suggestions otherwise, buyer demand in his area had shown no signs of weakening.

“I do a lot of work around Croydon and West Croydon … and I can honestly say the level of buyer interest is as good as I can remember.”