Genevieve Toop is an Owner and Director of TOOP+TOOP. 

Alongside her husband and fellow Owner/Director, Bronte Manuel, Genevieve has expertly carried the family business into the next generation since taking on ownership in 2019.

Building on a strong foundation of success, they have together cultivated a thriving team with an unwavering commitment to excellence, innovation, and client satisfaction.

Genevieve's journey with TOOP+TOOP began in her early years, growing up immersed in the family business founded by her parents, Anthony and Sylvia Toop.

This exposure instilled in her a strong work ethic, a deep passion for real estate, and a comprehensive understanding of the industry.

Her global experience in marketing and leadership have equipped her with the skills to develop and implement the company's nationally award-winning marketing strategies, which directly benefit the business and its clients.

Under Genevieve's guidance, TOOP+TOOP has amassed numerous marketing, communication, and innovation excellence awards (www.awards.toop.com.au), testament to her expertise and the value she brings to the company.

By constantly integrating cutting-edge marketing techniques and embracing new technologies, she ensures that TOOP+TOOP remains at the forefront of the industry and delivers exceptional results for clients.

Genevieve works closely with Sales Partners and leads the marketing and software development teams, equipping TOOP+TOOP agents with the best tools and resources to achieve outstanding results for clients' homes.

Her hands-on approach and understanding of ever-changing buyer behaviours and needs, combined with adopting best-practice marketing techniques and strategies from around the world, have led to TOOP+TOOP creating more sale records than any other real estate agency in South Australia, solidifying its position as the premier agency in the region.

In addition to her professional accomplishments, Genevieve is a champion for women in business, empowering and inspiring young women aspiring to become leaders in business.

Genevieve also supports various local initiatives and charities, including:

• Variety SA, supporting kids and families who are facing challenges through sickness, disadvantage or living with disability

• Catherine House Charity for women experiencing homelessness

• The Flinders Foundation, dedicated to supporting medical research and patient care at Flinders Hospital

• Women's and Children's Hospital Foundation, mission is to improve the health and wellbeing of women, children and families under the care of the WCHN.