How TOOP+TOOP is responding to shifting tenant priorities

At TOOP+TOOP, we’ve identified three key trends shaping tenant expectations, stability, sustainability, and exceptional service. These aren’t just preferences—they’re priorities that many renters are willing to pay a premium for.

Long-term leases

Tenants are prioritising stability now more than ever. At TOOP+TOOP we’ve noticed that many renters are offering higher rents to secure 12-month or longer leases over short-term and periodic agreements. For renters, long-term security and quality housing are essentials, providing predictability and peace of mind.

Greener homes

Rising energy costs have amplified demand for energy-efficient properties, and at TOOP+TOOP we’re seeing renters are willing to pay more for homes with green features like:

Solar panels

Energy-efficient appliances

Double or triple-glazed windows

LED lighting

Home batteries

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Research confirms this trend, with nearly one-third of Australian renters willing to pay up to 30% more for energy-efficient homes. For landlords, investing in sustainable upgrades not only attracts higher rental income but also boosts property value, as energy-efficient homes typically achieve a 10% premium in sale prices.

Exceptional service

At TOOP+TOOP, we know that great service matters. Unfortunately, poor property management remains a major driver of tenant turnover, with 31% of renters leaving due to bad experiences. This turnover is costly and unnecessary. That’s why we take a customer-centric approach, treating tenants as valued clients.

By combining personalised service with tech-enabled efficiencies, we ensure tenants feel supported and valued throughout their rental journey. This commitment doesn’t just enhance tenant satisfaction but it directly benefits landlords.

We’ve seen firsthand that tenants are willing to pay more for superior service. This translates into superior returns for our landlords, as on average, we achieve 25% higher rental returns than traditional property management agencies. Great service isn’t just good for tenants; it’s a smart investment for landlords.

TOOP+TOOP